01
Start with the correct property category
Compare recent sales and current listings of the same type, then account for location, condition, space, monthly costs, and documented unit count. A nearby sale can still be a poor comparable if one home is a co-op and the other is a townhouse.
02
Check improvements and building rules
For a townhouse, gather available permit and occupancy information before describing an additional unit or altered space. For an apartment, ask the building for its current financial and sale materials. Your attorney can help with legal questions specific to your transaction.
03
Tell a useful, accurate story
Photography and listing details should help buyers understand the property and location, not rely on vague borough-wide claims. Discuss buyer questions and viewing access early, and revisit the price if the response differs from your expectations.